NMC Marketing Class Seeks Projects

Via Northsky Nonprofit e-newsletter  - Click their site on the right column for more about them.

Marketing Class Seeks Projects 
An NMC Marketing class is seeking eight marketing plan projects to work on this semester. Students will work in teams to create a marketing plan for a business or organization, or for a specific product, service or event.

Interested parties should email class instructor Amy Schindler with the following info by September 5: name of business/org and brief description of the work it does, marketing plan project and objective, and contact info.

TC Health Clinic Matching Giving

From Traverse City Health Clinic on-line newsletter

Community Rallies Around Matching Challenge Offers! Your gifts doubled! Again! First it was Rotary Charities of Traverse City who granted Traverse Health Clinic a $25,000 matching challenge. The generosity of you, our partners, quickly met that challenge! During this time, Huntington Bank offered to publicize the challenge on TV with their Connecting with Community ads, and then American Proficiency Institute put up another $25,000 challenge to the community! If you have not had a chance to donate to help increase provider time, please do, and American Proficiency Institute will double your generosity, up to $25,000. To make a gift, you may visit our website at traversehealthclinic.org or call our Development office at 231-935-0412.

Marketing Class Seeks Projects

from TC Ticker ... August 26, 2014

An NMC Marketing class is seeking 8 marketing plan projects to work on this semester. Students will work in teams to create a marketing plan for a business or organization, or for a specific product, service or event. Interested parties should email class instructor Amy Schindler with the following info by September 5: name of business/org and brief description of the work it does, marketing plan project and objective, and contact info. Permalink

Newsletters in the Modern Era

The necessities of newsletters today for charity are that they provide constant communication, consistent release of timely information, and continual thanks for service and gifts no matter the form of gift.  

The stories could be as simple of a picture with a short paragraph by-line under it or full fledged articles broken up by thumbnail pictures and pull quotes. 

If I were going to design a monthly philanthropic newsletter for a charity, I think it would have the following stories:

·         Lead with a donor profile and why they gave to your organization.

·         Have a composite or real beneficiary story of someone who benefited from your program.

·         Profile of a volunteer who is helping your program.

·         Staff profile giving some up-to-the-minute information on your cause or field of service as an expert.

·         Featured program and how giving helps to advance the program.

·         News about key donations and donated dollars at work.

·         Review of key events or sponsored outreach programs.

·         Calendar of events that donors might participate.

·         Listing of new donors.

·         Philanthropic officer describing a way of giving.

·         The CEO having an article or a picture where mission is in action.

·         Pictures showing how your celebrating the activity of your mission.

In this day and age, newsletters can be traditional printed and designed format, or electronic working on all platforms like e-newsletters, blogs, websites, twitter links, etc. 

In all newsletters they have to be visually pleasing and picture laden. In the electronic environment, your newsletter could be broken up to appear weekly with a differing parts of the list above happening throughout the month.

All stories need to focus on the mission you are about and the impact you are making to your service area or people.

Fri, April 04 2014

What Cap’n Crunch Can Teach You About Fundraising

By Caryn Stein

 

Have you ever felt like you were being watched in the supermarket? 

In a new study from Cornell Food and Brand Lab, researchers found that characters featured on kids’ cereal boxes make incidental eye contact with children and cereals aimed at adults make incidental eye contact with adult shoppers. Cereals presumably marketed to children (think Frosted Flakes, Froot Loops, Trix) were found on lower shelves, and the gaze of the characters on these cereal boxes look downward at an angle of 9.67 degrees.  

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