Fri, April 04 2014

What Cap’n Crunch Can Teach You About Fundraising

By Caryn Stein

 

Have you ever felt like you were being watched in the supermarket? 

In a new study from Cornell Food and Brand Lab, researchers found that characters featured on kids’ cereal boxes make incidental eye contact with children and cereals aimed at adults make incidental eye contact with adult shoppers. Cereals presumably marketed to children (think Frosted Flakes, Froot Loops, Trix) were found on lower shelves, and the gaze of the characters on these cereal boxes look downward at an angle of 9.67 degrees.  

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