The necessities of newsletters today for charity are that
they provide constant communication, consistent release of timely information,
and continual thanks for service and gifts no matter the form of gift.
The stories could be as simple of a picture
with a short paragraph by-line under it or full fledged articles broken up by
thumbnail pictures and pull quotes.
If I were going to design a monthly philanthropic
newsletter for a charity, I think it would have the following stories:
·
Lead with a donor profile and why they gave to
your organization.
·
Have a composite or real beneficiary story of
someone who benefited from your program.
·
Profile of a volunteer who is helping your
program.
·
Staff profile giving some up-to-the-minute
information on your cause or field of service as an expert.
·
Featured program and how giving helps to advance
the program.
·
News about key donations and donated dollars at
work.
·
Review of key events or sponsored outreach
programs.
·
Calendar of events that donors might
participate.
·
Listing of new donors.
·
Philanthropic officer describing a way of
giving.
·
The CEO having an article or a picture where
mission is in action.
·
Pictures showing how your celebrating the
activity of your mission.
In this day and age, newsletters can be traditional printed
and designed format, or electronic working on all platforms like e-newsletters,
blogs, websites, twitter links, etc.
In all newsletters they have to be
visually pleasing and picture laden. In the electronic environment, your
newsletter could be broken up to appear weekly with a differing parts of the
list above happening throughout the month.
All stories need to focus on the mission you are about and
the impact you are making to your service area or people.
No comments:
Post a Comment