ONCE, I asked a class full of inspiring social entrepreneurs — all with business plans and ambitions to start nonprofits — how many of them were looking forward to fund-raising. Exactly zero hands went up. The consensus was that raising money might be a necessary evil, but it was a distraction from a social enterprise’s “real” work.
To their disappointment, I told them that today, soliciting donations is often the single biggest part of a nonprofit leader’s job. For example, I lead a research institution in Washington. Private philanthropy makes up our entire budget, so I travel every week, and the majority of my time is spent fund-raising.
Sound like fun? Actually, it is. Here’s why.
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Quoted from the Planned Giving Design Center e-newsletter - click here
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