Talking about Planned Giving ...

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You Don't Have to Learn Armenian to "Get" Planned Giving Thursday, June 25 @ 2:00 PM EDT Lauren D'Ambrosio and Viken Mikaelian Don't just simplify. Over-simplify. Your prospects should not have to learn another language to "get" planned giving. In fact, they won't learn another language. So if you're not speaking to them in ways they can easily understand … forget about it. You might as well close down your planned giving program and go back to chasing checks. In a world where your average prospect is inundated with over 3500 marketing messages a day, the secret to getting your message heard is to make it very simple. Any communication that requires analysis or a second read … nix it. This goes for your planned giving website, direct mail, display ads, donor estate planning webinars, videos, and digital outreach. Anything that's impossible to simplify (such as a planned giving newsletter) … ditch it. In this webinar Lauren D'Ambrosio and Viken Mikaelian of PlannedGiving.Com will show you how to speak to your prospects in simple, everyday language. They'll showcase real-world examples and give you punchy phrases and elevator pitches you can start using right away. They will tell you which simple gifts to pursue and how to pursue them. At first, it takes effort to break habits and learn to oversimplify. But once you get the hang of it, you'll never go back. You'll know where the real money is and how to get it (simply, of course).

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