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You
Don't Have to Learn Armenian
to "Get" Planned Giving
Thursday, June 25 @ 2:00 PM EDT
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Lauren D'Ambrosio and Viken Mikaelian
Your prospects should not have to learn another language to "get" planned
giving. In fact, they won't learn another language. So if you're not speaking to
them in ways they can easily understand … forget about it. You might as well
close down your planned giving program and go back to chasing checks.
In a world where your average prospect is inundated with over 3500 marketing
messages a day, the secret to getting your message heard is to make it very
simple. Any communication that requires analysis or a second read … nix it. This
goes for your planned giving website, direct mail, display ads, donor estate
planning webinars, videos, and digital outreach. Anything that's impossible to
simplify (such as a planned giving newsletter) … ditch it.
In this webinar Lauren D'Ambrosio and Viken Mikaelian of PlannedGiving.Com
will show you how to speak to your prospects in simple, everyday language.
They'll showcase real-world examples and give you punchy phrases and elevator
pitches you can start using right away. They will tell you which simple gifts to
pursue and how to pursue them.
At first, it takes effort to break habits and learn to oversimplify. But once
you get the hang of it, you'll never go back. You'll know where the real money
is and how to get it
(simply, of course). |
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REGISTER NOW
Space
is limited. |
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