From the PlannedGiving.com 52/52 email newsletter:
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CALL US 800.490.7090
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| Snail Mail is Your Friend
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"If the mailbox in front of my house was as large as my email inbox, it would
be the size of a tractor trailer."
- Viken Mikaelian, PlannedGiving.com CEO
and Founder
Consider this:
- 73% of people in the U.S. prefer postal mail, while only 18% prefer the same
content by email.
- 79% of consumers will act on direct mail immediately compared to only 45%
who say they deal with email right away.
- Direct mail is 10 to 30 times more effective than email.
- 62% of Americans enjoy checking the mailbox for postal mail.
Even Google
figured out that snail mail works! |
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