Check out the downloadable webinar by Dr. Russell James, called "Words that Work: The Phrase that Encourage Planned Giving." down load - start here - click here .
James says philanthropy is a "synthetic family" - a social act using the mechanisms of family bonding.
I have also heard that by encouraging estate gifts for endowments is elevating the status of a charity to the status of being a family member.
Interesting to think about.
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