Bequests: A Gift Anyone Can Make - Webinar

Gayle Union, CFRE with Viken Mikaelian

From PlannedGiving.guru

Bequests: A Gift Anyone Can Make Thursday, January 29 @ 2:00 PM EST

Majority of gifts to charity are bequests. They are the largest gifts prospects can make. And bequest-giving continues to grow, even in a down economy. Why? Because it's a real simple gift to make that does not affect the donor's cash flow.
This webinar will address the questions:

• If you're not marketing bequests, why not?
• How are you marketing and promoting them?
• How do you communicate with donors, and vice versa?
• Who are your most likely donors?
• How do you ask?
• What objections will there be?

Venues for marketing (examples):

• Benefits-driven messaging
• High-impact messaging
• Multi-channel marketing
• Personalized marketing

If you ask typical donors, "Would you consider placing a charity in your will?" Majority will say yes. Yet if you ask, "Have you already put a charity in your will?" Majority will say no.

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