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Who has time to pursue planned gifts when cash is needed now? People
who know these numbers, that's who:
- The average time from inception to maturity for a planned gift is
7-10 years (that's only a few years longer than most campaign
pledge periods).
- The typical capital gift target is 20 times larger than a
donor's largest annual fund gift.
- The typical completed planned gift is 200 times the size of
a donor's largest annual fund gift.
- Your planned giving prospect pool may be as much as 5 times
larger than your capital pool.
Do the math and you will
make time for planned gifts. |
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