TRAVERSE CITY — Leadership, collaboration, capacity and resources. Those are the four areas that nonprofit organizations in northwest lower Michigan need to bolster, according to the 2014 Nonprofit Needs Assessment.
Freya Bradford, Rotary Charities' learning officer, said one of the main challenges nonprofit officials face today is dwindling financial resources.
Rotary Charities of Traverse City, Northsky Nonprofit Network and Networks Northwest officials compiled the report, which is part of a regional prosperity plan for northwest lower Michigan's 10 counties.
"They're trying to do more with less. Public funding is declining, and they're trying to figure out how to fill those gaps," Bradford said. "It's bringing to the forefront the need to work together in new ways."
The report suggests organizations share positions such as bookkeepers or marketing staff to save money and collaborate more to address common missions and goals.
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