The New, New Philanthropists

by James Toscano, Giving Magazine on-line

via Planned Giving Design Center on-line, 25 November 2014

There is an emerging style of philanthropy that will not accept anything but solutions and cures. Gradually it will constitute a significant element in the way society allocates charitable resources.

This new philanthropy is characterized by impatience, empiricism, and calculated risk—contradictory yet persistent aspects displayed by a new breed of donors. The division between for and nonprofit, the idea of tax deductibility, and public recognition of donations all seem to be losing importance.

This movement sees its contributions as investments, not charity. Societal return is the object. Is it philanthropy, or is it something else? Does it matter what we call it if it becomes a vital, dynamic force in societal change? In the truest spirit of the meaning of the word, these individuals are philanthropists.

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