Nice, simple way to tell the story...

This website shows a good example on how a campaign site does not have to be elaborate in order to tell the story and give people a mechanism to respond.

http://foxdalevillage.org/home/giving/healingwaters/

Their video is nicely done also...

In our causes we need to gather video and post on YouTube or Vimeo or others* to begin to build a storytelling library of three to five minutes real stories about your cause by real people.  Time to show off and brag about the great work we do.  The technology now makes it possible for you to use your phone to make great videos.  You need to determine when it is appropriate to bring in a professional to do this work for you.

In this day and age, I think most charities should have at least a half-time still photographer or great volunteer AND a half-time videographer.  Most college interns know how to do this without thinking and we can learn much from them.

In elder care communities, stories of the great ones who have lived life need to be recorded for future generations to get first hand stories of this era for the sake of the seventh generation. [So what was life like before the Internet?]

Once posted they can be used multiple times in multiple media and creates an archive for the future of the great work you do. They can also be shown in various platforms while doing visits so people can see what you are doing. What if we used them as a thank you to show people how their donations are being used?

*Here is a review site of the top ten video sharing spots for your information.

http://video-share-review.toptenreviews.com/

Blogs are a great way to get a free form of information out if you can build an audience. A daily picture and a brief explanation of the cause activity would go a long way to build a body of story of your cause.

Here is a simple one I did for the Y when I was there.  http://newsgtbayymca.blogspot.com/