Any nonprofit that relies on fundraising dollars for a major portion of their budget must also have multiple staff members who are comfortable with various aspects of the fundraising process. Anything less than total participation and maximum enthusiasm will be spotted by potential donors.
Far too often, most people discuss fundraising with terms and phrases that scare other members of their team – words like prospecting, asking, appealing, cultivating, stewarding, etc. This is usually not intentional. However, the result is still the same: we scare people out of the first crucial step of fundraising – building relationships!
Yes, this is a link to a good reminder about fundraising...build relationships first!
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