What Fundraising Approach Method Works Best?

Harold Seymour, Designs for Fundraising (Rockville, MD: Fundraising Institute, 1988) in the book by Michael Rosen, Donor-Centered Planned Gift Marketing (Hoboken, NJ: John Wiley & Sons, 2011)

1. Person to person (team of two calling on one).
2. Person to person (team of one calling on one).
3. Telephone (after a personal letter).
4. Personal letter (without a telephone call).
5. Telephone call (then send a follow-up letter).
6. Telephone call (without a follow-up letter).
7. Special event benefit.
8. Direct mail (impersonal letter mass produced).
9. Door to door.
10. Impersonal telephone (to unaffiliated people).
11. Media advertising.